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Family Life, the Universe and Everything with a Latte on the Side

Dear Clothing Retailers ... About Vanity Sizing. A 12 is not a 14 by Another Name

Friday, 13 November 2015

All I hope for when clothes shopping is to find clothes I like, that don't make me look like a heifer at a price that won't make Rev T or the bank manager cry.  I also want them to be made to last.  Ideally not by children or in a sweatshop.  See, not much.

Vintage Freeman Hardy & Willis sign


I like clothes in the same shop to be sized consistently.  So I know that if I pick up three items in the same size that they will all fit.  Instead, I get one that fits perfectly.  Another that hangs off me like a sack.  And the last makes me look like I've tried to cram myself into one of the Tubblet's outfits. The last outfit takes 15 minutes to carefully remove as I'm terrified of ripping it.  Or having to squawk, "A little help ..." at the sales girl so she can come and pull the wretched thing over my head. Wandering around forever with my face covered by a dress that's too small not being an option.  This also helps the shop out.  I'm more likely to buy online if I'm confident an item will fit.  

Vanity sizing is also annoying.  I have been the same clothes size forever. Forever.  UK 14. But in some shops I have gone down a dress size.  Yes, a whole dress size!  Sadly, this is not due to diet or exercise but because someone decided a 14 should now be a 12.  Probably in the hope that people are more likely to purchase if they like the size on the label.  And they like 12 better than 14. Whilst this may help the retailer's bottom line, it's not helping mine.  Brain thinks it has lost weight so celebrates with chocolate.  Then brain gets annoyed when it goes into another shop and finds this is not true.  Or existing clothes are snug due to chocolate eating.  Seriously, retailers, no one is fooled.  Stop it.


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Posted by Tubbs

28 comments

  1. MaBelleVie13 November 2015 at 09:41

    I hate this!! Right now with a very small child in tow, I dont have time to try clothes on in stores, so to get them home and find they dont fit is annoying!! #binkylinky

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    1. Tubbs13 November 2015 at 13:16

      Hopefully your small child is kinder than my bigger one ... "Don't buy that mummy, it's a rag and makes you look fat ..."

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  2. Louisa13 November 2015 at 10:24

    I totally agree. I took 3 items of the same size into a changing room last week and they all fit differently. I have a whole gamut of sizes in my wardrobe but I'm pretty sure I don't gain or lose 3 dress sizes overnight. I just want some conformity! #poclo

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    1. Tubbs13 November 2015 at 13:17

      All hail conformity! Well, for clothes sizing anyway!

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  3. Alex13 November 2015 at 11:43

    It's even more confusing when you HAVE changed a size... because now I really have no idea what I really am. Also when you buy clothes cut on vintage blocks so you go UP two sizes. I love it when I just buy actual vintage stuff because it's all done by bust / waist / hip measurement. Causes me no "too fat" stress and is actually accurate. Why can't all women's clothes be sold that way?!

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    1. Tubbs13 November 2015 at 13:18

      I have no idea what my measurement are, but that does sound like a good plan

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  4. clara@expatpartnersurvival.com13 November 2015 at 11:46

    And don't talk to me about the "special" mirrors in the changing rooms...they are actually called changing rooms because your shape magically changes in them not because you get changed in them! I have recently moved to South Africa from the UK and it is fun and games here because I have NO IDEA what size I am according to local sizes so whenever I want to buy anything I end up trying on about 4 different versions of the same item...#effitfriday

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    1. Tubbs13 November 2015 at 13:18

      Oh, yes, the special mirrors that make you look two sizes smaller than you actually are. Those belong in a fairground not a changing room

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  5. Helen - Blogging Beautifully13 November 2015 at 12:05

    Yes!!! So true and very annoying!!! Popping over from #effitfriday

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    1. Tubbs13 November 2015 at 13:18

      Good to see you!

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  6. A Green and Rosie Life13 November 2015 at 12:50

    I have no idea what size I am in France but when I was in the UK recently I completely failed to get jeans that fitted. All the 12s were far too tight (so I thought one too many croissants was to blame) but all the14s hung off me. Just WHERE was I supposed to buy jeans that fit me?

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    1. Tubbs13 November 2015 at 13:19

      Oh yes! The best shop depends on your shape. I only buy jeans from Fat Face as I know they'll fit. Jeans shopping is sole destroying!

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  7. jeremy@thirstydaddy13 November 2015 at 18:45

    Another reason why it is sometimes easier to be a guy. Extra large, on sale, sold.

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    1. Tubbs15 November 2015 at 20:50

      That is exactly what Rev T would say :)

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  8. Our Cherry Tree13 November 2015 at 21:19

    I seriously hate shopping, and all the retailers faffing around with sizing just makes it worse! Nightmare.
    Lovely dress though! #PoCoLo

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    1. Tubbs15 November 2015 at 20:51

      It's not the shopping i mind, but the faffing around! Thank you for commenting

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  9. Laura - Laura's Lovely Blog13 November 2015 at 21:30

    Sizing drives me crazy it is so vastly different shop to shop and if you're online shopping, they often don't match the size guides they list on there either.

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    1. Tubbs15 November 2015 at 20:52

      I know exactly what you mean! Thank you for commenting

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  10. Min13 November 2015 at 21:56

    This really annoys me too, and I have proof they are doing it in the form of several items from Topshop, purchased at varying times of my life, which are labelled as the same size in measurements but different sizes (e.g. from an 8 down to a 6, yet the same size). I wouldn't mind if they were upfront about it, or if the stores all had the same sizing, but they aren't and don't. Argh!

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    1. Tubbs15 November 2015 at 21:19

      Topshop aren't the only ones, I've found a few that do it. So annoying!

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  11. Unknown14 November 2015 at 17:15

    This is so very, very true! It really does annoy me that there is not a system that everyone sticks to! Thank you for linking to #PoCoLo x

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    1. Tubbs15 November 2015 at 21:10

      Thank you for hosting each week. I'm glad it's not just me!

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  12. Emily Twin Mummy and Daddy14 November 2015 at 20:38

    So true. I am a 12, always have been and it annoys me when I buy a few pairs of jeans, all different styles, from the same retailer and yet some fit, some don't even though they're the same size. Thanks for linking up to the #BinkyLinky

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    1. Tubbs15 November 2015 at 21:21

      Glad it's not just me! I completely get your frustration!

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  13. Unknown19 November 2015 at 17:07

    I hate this, but I love it at the same time! I like to think I'm still a comfy size 12.....

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    1. Tubbs23 November 2015 at 17:57

      There is that ... ;)

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  14. Robyn @ yearsareshort.com29 December 2015 at 06:30

    So frustrating! I haven't bought any new clothes in a very long time, which helps... I bought my husband two pairs of jeans for Christmas - both in the same size from the same shop and one pair is a lot bigger than the other. I'm not sure if you'll find it reassuring to know that men face the same problem or not ;)

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    1. Tubbs24 April 2018 at 16:48

      It's a universal problem I think. Rev T has similar experiences. My apologies for not replying before.

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