Last post in my series Self Improvement
The challenge for any blogger is create the kind of blog they’d actually read. There have been a few times I've been just about to press publish and decided against it because I wouldn't want to read what I've written. And if I don't want to read it, why should you?
This is my criteria for a great blog. This is the kind of blog I want to write in
- Engagement. Replying to comments shows good manners and suggests the blogger cares. I’m less bothered by engages across all social media platforms because I can’t find the time to do that myself.
- Integrity. Makes it clear when products are samples and posts are sponsored. Features products fit with the blog rather accepting everything offered. Doesn't give the appearance of endlessly chasing freebies.
- Content. Well written with reasonable grammar, spelling and syntax. I don't mind swears, but I know other people do so I keep them to a minimum.
- Appearance. I’m less bothered by this. I don’t have a top of the range camera, photo editing software or a clue about web design. I like a good photo, an easy to navigate site and posts in a readable font.
- Generosity. As well as replying to comments, shares the work of other bloggers of all sizes. When someone keeps saying how much they “love the blogging community” but all the bloggers they mention belong to the same agency or are huge, I don’t entirely believe them.
- Loyalty. My route into blogging was via reading beauty blogs so my terms of reference may be different. But when I read a beauty blog, I expect to see the same products appear regularly. No one finds a new favourite blah, blah every few weeks. Most of us buy the same old faithfuls, with the odd new thing every so often.
- A life! Something going on in their lives other than their blog, a personality that shines though plus common sense. Someone you could imagine going down the pub or popping out for coffee with.
- Purpose. Doesn't post for the sake of posting, but when they have something to say. As a reader, I like fresh insight, something helpful or a laugh from a blog post. I also like a nice line in snark. I don't ask for much and would also like the moon on a stick.
What do you think makes a good blog?
[Disclosure: Yes, this is on my Inspirations page as well but you may never have clicked there. Waste not, want not]
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